Finding Good Mechanics

Club & Resort Business - Course & Grounds - 17 January 2017
More than ever, experienced and reliable equipment technicians are in high demand, to help course-maintenance departments run at peak efficiency.To have a fluid swing, a golfer needs to have good mechanics. To succeed in maintaining their turf, golf course superintendents also need to have good mechanics--in more ways than one. Not only do they need to run an efficient maintenance operation to keep playability and course conditions at the highest possible level, they also need a trusted equipment technician, to keep their machinery running smoothly.

Wishing You a Gritty New Year!

CMAA CEO's Perspective - 17 January 2017
Happy New Year! Inspiration for this month's message comes from CMAA's elevator. The CMAA HQ building has three floors with roughly seven to twelve people on each. With a National staff team of 28 people on multiple floors, it requires some movement if you are going to run into everyone each day. This gets me to this month's focus. One way CMAA's staff stays connected, besides the elevator and two stairwells, is a white board in the elevator. This white board starts out clean each day and whoever has an inspiration, writes it on the board for all to see.

Notable African-Americans who have impacted the game of golf

Private Club Marketing - 16 January 2017
In honor of Martin Luther King Jr. Day, GolfWeek put together a look at a few notable African-Americans who have impacted the game of golf:

Medinah Country Club Says "Yes" to Innovation & Value Creation

Club Benchmarking - 16 January 2017
Guest Author and Club Benchmarking SubscriberMedinah Food Truck.jpg As most club managers do, I try to spend our capital dollars in the most prudent way possible. When the idea struck me to obtain a food truck and brand it with our logo, I kind of figured that I was going to get some raised eyebrows along with some direct questioning. Once the interrogation was over, the end result was surprising and very gratifying.

ADA Defense Lawyer on Hotel Mixed Use: Tenants Not Liable for Common Areas

Hotel Online - 16 January 2017
Hotel mixed-use projects have proliferated over the past decade or two -- projects that combine a hotel with retail, residential, entertainment, office and other uses. In recent years, many of these projects combine hotel and shopping center elements. We are big fans of hotel mixed-use.Over the years, we have written about the numerous advantages that accrue to both hotels and shopping centers, when hotels are added to the right shopping or retail center. One study showed that the right hotel can boost gross sales at shopping centers 20% - 40% -- and hotels can get 30% - 40% RevPAR advantage over hotels in their competitive set.

Jeff Morgan, CEO of the CMAA

Private Club Radio - 16 January 2017
In this episode, Jeff Morgan, CEO of the Club Manager's Association of America joins us to discuss their recent research on Millennials in conjunction with the the Center for Generational Kinetics. Find out the needs and wants of millennials as well as their dislikes when it comes to private club membership. Learn what they are motivated by and how you can set your club up for success. Download your copy of the research right on the CMAA site.


Private Club Marketing - 16 January 2017
Social media for private clubs is the most talked about new marketing channel... and for good reason. Nearly 1 in 5 minutes online are spent on social networks. 3 in 4 minutes on social networking sites are spent on Facebook. Private Club Marketing understands social media messaging and we develop strategies that help clubs leverage the power of Facebook, Twitter, Instagram, blogs, and other members-relevant channels.

Anantara Vacation Club Enters Dubai

Anantara - 13 January 2017
Anantara Vacation Club, Asia's leading luxury shared ownership concept for discerning travellers, has announced that its Club Developer entity has secured access to luxury apartment units at Anantara The Palm Dubai Resort for its Club Points Owners to enjoy."With this first step, we will be able to meet our Club Points Owners' growing demand for inventory in the Middle East" said Maurizio Bisicky, Chief Commercial Officer. Plans for a larger Anantara Vacation Club presence in the booming metropolis are under way and contingent on the release of a timeshare law.The region generates over USD 121 billion in tourism revenue per year, attracting travellers from around the globe with its unique culture and exotic charm. With over 12 million tourists having visited Dubai in 2016, the city has firmly positioned itself as the most popular holiday destination in the Middle East and one ripe with potential for the shared holiday ownership industry.Set on an archipelago of man-made islands on Dubai's scenic coastline, Anantara The Palm Dubai Resort offers a truly indulgent urban escape. Characterized by traditional Thai architecture in a distinctly Arabic setting, the resort provides the unmistakable five-star hospitality that the Anantara brand has come to be known for. Guests can enjoy easy access to the city's many highlights - including the Mall of the Emirates, Dubai Marina and the Palm Jumeirah - or indulge in a relaxing holiday by the turquoise waters and beach on-site.The apartment suites secured by the Club Developer within Anantara The Palm Dubai Resort will be available to all Club Points Owners for stays starting from 1 February 2017. Bookings will be accepted for the remainder of 2017 for the time being.The Club Developer plans to further expand its foothold in the Middle East in 2017, and has recently appointed Andrea Danieli as its Business Development Director for the region. Prior to his appointment, Andrea has held management roles across the EMEA region with Marriott Vacation Club.

Wine Tasting at Newport Beach Country Club

Private Club Marketing - 12 January 2017
The post Wine Tasting at Newport Beach Country Club appeared first on Private Club Marketing.

Perspectives From the Other SideHow To Turn CMAA World Conference Into A Mastermind Group

Club View / a Chambers Blog - 12 January 2017
"No man is an island." We've all heard this famous turn-of-phrase, but it's difficult to internalize. No one has all the answers to life's questions. Though self-reliance is certainly critical, it's equally important to make the most out of your relationships.

The Future of Ski Resorts - Will they Survive?

Hotel Online - 12 January 2017
Over the past decade and a half, regional ski resort visits throughout the U.S. have been largely stagnant or in decline. Per Snowsports Industries America 2015 Fact Sheet, nationwide visits peaked at 60.5 million in the 2007/08 season and dropped to an almost 15 year low of 52.8 million in the 2015/16 season. Why is this and what does the industry need to do to remain viable long-term?

Tradition Golf Club

Private Club Marketing - 11 January 2017
There is something special at Tradition Golf Club; You experience it at every turn. As you enter the gate, Tradition Trail is lined with towering mature palms; you're taken by that indefinable sense of place. You'll find that same feeling in the curve of a proudly manicured green, in the warmth of a gracious welcome, in the sense of all that endures. Perhaps as no other private community in the desert, Tradition Golf Club remains true to the ideals of ultra-exclusivity and understated elegance. The blend of Spanish Revival, Early California and Mediterranean architecture, combined with the experience of pure golf in a historic venue, makes the Club a community unto itself. You'll find an 18 hole championship course and a nine hole par 3 course. And with a limited roster of 250 members by invitation only, each individual is a highly valued member.

Pasea Hotel & Spa

Private Club Marketing - 11 January 2017
Located just steps from the Huntington Beach beach, at the heart of a vibrant and emerging community, Pasea Hotel & Spa is a modern oasis with an unrivaled sense of clean, coastal style and comfort that guests can experience with the sand between their toes. It is modern style. It is coastal comfort. Laid-back luxury with a deep connection to the Huntington Beach surf culture. With 250 spacious guestrooms and suites, almost all with ocean views, Pasea Hotel & Spa is designed to connect guests with nature and bring the warmth and artistry of the destination to life in a vibrant and energizing way.

Portola Coffee Roasters

Private Club Marketing - 11 January 2017
At Portola Coffee Roasters, our world revolves around the "journey." And if you ask any of our team or others we work alongside, that journey will be different - yet the same. That is because we, and all those involved in our mission, are driven by the pursuit of perfection. Along the way we forge relationships as we work to bring our coffees from the farm to your cup. So, even though each route is unique, they all lead to the same - an expertly crafted cup with a taste representative of all the hard work involved in its creation.

Mesa Verde Country Club

Private Club Marketing - 11 January 2017
The Mesa Verde Country Club, located in Costa Mesa, Orange County, is recognized as one of the most prestigious private country clubs in the area. It is a member-owned golf and country club. The Club is situated on what was formerly farm land. It now... The post Mesa Verde Country Club appeared first on Private Club Marketing.

Monterey Peninsula Country Club

Private Club Marketing - 11 January 2017
Monterey Peninsula Country Club in Pebble Beach, California is a nationally recognized and highly acclaimed private club. Our Members gather for a golf experience like no other - two top ranked golf courses set on 400 acres of forest, dunes and two and a half miles of coastal landscape. Bound together by their love of golf as well as the diversity in their backgrounds, experiences and interests, our Members value the opportunity to meet new people and develop long-lasting friendships in a setting marked by a most magnificent meeting of land and sea.

Club at Las Campanas

Private Club Marketing - 11 January 2017
The Club at Las Campanas offers an extraordinary setting to enjoy an ideal life in Santa Fe. Recognized as a Platinum Club of America for 2014-2016, the Club's amenities include two championship Jack Nicklaus Signature Golf Courses; a Fitness, Tennis and Spa facility with seven synthetic clay courts, a well-equipped fitness center and professionally staffed Spa; and one of the finest Equestrian facilities in the Southwest. It is the only exclusive country club of its kind in New Mexico. The Hacienda Clubhouse offers casual and fine dining and is an exceptional venue for the Club's multifaceted cultural, educational, artistic and musical program offerings. Private club membership is by invitation only. There is no residence requirement to become a member at The Club at Las Campanas.

Cubano Room Private Cigar Lounge

Private Club Marketing - 11 January 2017
Perched along West Coast Highway and Newport Harbor, the Cubano Room is a place where refinement and subtlety are an art form.Aficionados can settle into the intimate setting and marvel over their accomplishments of the day. Where south beach inspiration meets super yacht expectations. Entry is by membership only, and by invitation only.

Balboa Bay Club

Private Club Marketing - 11 January 2017
Balboa Bay Club in Newport Beach has proudly been the Host of the Coast since 1948. For 65 years, this private membership Club has embodied Southern California's casually elegant lifestyle by providing opulent amenities and services. The Club has attracted luminaries from all walks of life seeking an informal, family-centric atmosphere. Past visitors to the California waterfront Club have included Humphrey Bogart, Robert Wagner, Lauren Bacall, Natalie Wood, John Travolta, Jerry Seinfeld, Jim Carrey, and Russell Simmons. The Club's harbor-front bar and lounge, Duke's Place, was even named after John Wayne, who was on the Board of Governors.

A.Lange & Sohne

Private Club Marketing - 11 January 2017
A. Lange & Sohne began as small start-up with 15 apprentices and big ideas: When Dresden watchmaker Ferdinand Adolph Lange established his manufactory in 1845 to build the world's best watches, he laid the cornerstone of Saxony's precision watchmaking industry. His precious pocket watches remain highly coveted among collectors all over the world. After a glorious comeback in the 1990s, A. Lange & Sohne soon secured a top-tier position among the world's finest watch brands.

Shops That Pop

Club & Resort Business - Design & Renovation - 10 January 2017
On-site sales outlets are expanding and redefining their retailing approach, to broaden the appeal and reach of a club's brand.As club facilities have evolved, an emphasis on creating spaces that encourage members to linger and take their time has been front-of-mind for designers. That trend has made its way to pro shops, which were once known for their speedy foot traffic, with golfers hustling through to begin their rounds and maybe pick up some golf balls, and tennis players running in to have a racquet restrung.

Selling Fitness Experiences To Make Happy Gym Members

Gym Insight Blog - 9 January 2017
The digital economy has changed everything about the fitness experience. Your gym membership is now as much about connecting with people as it is about the workout. The workout experience counts most, but the club experience as a relationship is vital too.Everything from social media engagements, shout-outs for results, to the attitudes and demeanor of your staff members count as part of that experience. Look at everything that you do and evaluate it from the perspective of your members.

Golf in the Rain: Here's 10 Tips

Private Club Marketing - 9 January 2017
Playing golf in the rain creates a number of challenges. A golf course changes significantly in the rain. You need to adjust your game accordingly. When you plan to play in the rain, be prepared to play in it. Pack all the equipment you'll need to handle the wetness:

Cognitive Dissonance

Club Managers Association of America (CMAA) Blog - 9 January 2017
In psychology, cognitive dissonance is the mental stress or discomfort experienced by an individual who holds two or more contradictory beliefs, ideas or values at the same time; performs an action that is contradictory to their beliefs, ideas or values; or is confronted by new information that conflicts with existing beliefs, ideas or values.

Best Practices for Private Club Membership and Marketing

Private Club Marketing - 7 January 2017
If you Google 'best practices' for practically any form of private club marketing or membership campaign-print, e-mail, or social media-the word 'relevance' is sure to come up. Simply put, your messages need to resonate with your audiences. Sounds obvious enough, but how do you do... The post Best Practices for Private Club Membership and Marketing appeared first on Private Club Marketing.

Content Marketing for Private Clubs

Private Club Marketing - 7 January 2017
Creating compelling content that engages and entertains consumers has stayed a top priority for businesses for years. That's why every business, including private clubs, must treat their brand like a media firm and develop interesting content that keeps consumers engaged. But with tastes and trends constantly changing, it can be difficult to determine the definition of content. This is a key question for clubs and hotels, which use valuable time and resources to create the kinds of content that can retain current customers and reach prospective guests. shared why hotel brands should create content that captures consumers' attention; we've edited to be club specific


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