Hitting Some Nerves

Club & Resort Business - Industry Commentary - 26 April 2017
There have been strong reactions to the subject of a Board’s involvement (although many choose to substitute “interference”) with club management.

Why I Hate Girl Scout Cookies

Club & Resort Business - Industry Commentary - 25 April 2017
It is incumbent on boards and management to know what it costs to maintain members’ expectations of quality, and then to have the guts to have dues that are realistic to cover those costs. The headline above may sound like sacrilege—who doesn’t like the whole concept of Girl Scout cookies? You have delightful little girls, using the concept of network marketing, mostly to family members, selling something everyone likes (cookies) to help support a great organization. What I dislike is the execution, not the concept.

5 Steps to Start Marketing Your Summer Pipeline

Private Club Marketing - 25 April 2017
I had two membership director conversations already this week reminding them to ensure they are focused on building their summer membership and marketing pipeline. In one case, the club was excited about the event they just completed and the opportunities they found, yet they had no events scheduled for May or June!

Going For Greener Pastures

Hotel Interactive - 21 April 2017
Resorts and hotels, it seems, each are in constant “renovation” mode. Whether it’s public spaces, guest rooms or F&B outlets, properties always are upgrading to meet the demands of today’s savvy travelers. The same should be true for resort golf courses. Today’s golfers want what they see on TV—lush fairways, immaculate greens and pristine bunkers. Anything short creates the perception that the course, regardless of its fame and layout, is less than perfect. It’s imperative, therefore, that a golf resort keep its course (or courses) in top notch condition. Sometimes that means spending millions of dollars on a total transformation; or a few million dollars less by re-shaping and re-grassing tee boxes and greens.

The Private Club Industry and Affiliated Associations Where Are We Now? What Does the Future Hold? Who Benefits?

BoardRoom Magazine - 21 April 2017
The private club industry, for better or worse, is in a world of change. And how the industry and associations who play a major role in the life of private clubs deal with evolutionary change will have a significant impact on the future of the industry.

Return Engagement

Club & Resort Business - Management - 20 April 2017
The second time that Brett Morris considered taking on the challenges at The Polo Club of Boca Raton proved to be the charm—and the start of his path to Excellence in Club Management recognition. One of the marks of a good club manager is trying to always follow the practice of “never say never.” But there was a point in Brett Morris’ career when he almost decided that adage didn’t apply to his own professional path.

A peek behind the curtain of Richmond's private clubs and their dining halls

Private Club Marketing - 19 April 2017
It’s all so cloak and dagger, still. While representatives of Richmond’s private clubs were extremely polite when asked about their organizations’ elaborate dining programs, they still wanted to keep an air of secrecy — a novelty in today’s share-all age.


Club & Resort Business - Management - 19 April 2017
As smartphone use continues to skyrocket, clubs that want to stay at the forefront of members’ minds must maintain a mobile presence. There is little doubt that Americans are glued to their smartphones. Take a walk down any city street and you’re bound to see pedestrians searching online reviews for the best brunch spot, drivers with a map illuminating a small screen, and bored retail employees scrolling through social media.

April 2017: Mutually Beneficial Volunteerism, Or Keeping Our Volunteers Happy

CMAA CEO's Perspective - 18 April 2017
A few weeks ago I received a new research study done by my professional association – the American Society of Association Executives (ASAE). ASAE’s latest research is titled “Mutually Beneficial Volunteerism.” Like associations, clubs share the importance of volunteers in our organizational success, so I thought the research results might help you to spend a few moments to think about your club’s volunteer experience.

Mastering Social Media as a Millennial

Club Managers Association of America (CMAA) Blog - 18 April 2017
According to Forbes, by the end of 2017, Millennials will make up 38 percent of today’s workforce. By 2020 (a mere 13 years from today), they will make up approximately 70 percent. Millennials are at the apex of the social media movement. A Boomer may say “who needs social media?” A Gen-Xer may argue that social media has its place but cannot replace the personal touch. A Millennial has always had social media as part of their world, and therefore they see it being connected with their professional future. Boomers, remember when your parents may not have had a car yet, but you could see your future with a car? Gen-X, remember when your house had one phone now you see every person you know needs their own personal phone. Then can you blame Millennials? They see Facebook, Twitter, Snapchat and Instagram as the same type of development tools.

Inside the swanky private club where Bill Gates, Eric Schmidt, and Justin Timberlake go to ski

Private Club Marketing - 14 April 2017
Yellowstone Club, a private ski resort and residential community near Big Sky, Montana, was a pioneer in the members-only space. The first private club with its own mountain, its uber-rich members include Bill and Melinda Gates, Google's Eric Schmidt, Justin Timberlake and Jessica Biel, former... The post Inside the swanky private club where Bill Gates, Eric Schmidt, and Justin Timberlake go to ski appeared first on Private Club Marketing - 2016 Membership Consulting Firm of the Year.

High Slope Rating

Club & Resort Business - Course & Grounds - 13 April 2017
With some of its holes built on the ski runs of Park City (Utah) Mountain, the challenging resort course of Canyons Golf offers unexpected opportunities for the staff and golfers alike.

How hotels drive revenue through memberships for locals Featured Articles - 10 April 2017
Golf, spa and other membership fees can help to boost on-property spending and local exposure, and add a new revenue mix for many hotels, especially in the upscale and luxury chain scales. But it's important to balance that new revenue with guest needs. A significant number of hotels have adopted fee-based membership programs to drive revenue, increase on-property spending and gain local exposure from nearby residents eager to use a property’s spas, fitness centers and other facilities. For these (usually upscale to luxury) hotels and resorts, membership programs appeal to locals by creating a country club-type atmosphere. Hotels benefit through exposure and increased ancillary revenue, sources said, but it’s important to balance the needs of overnight guests with those of members.

Ricky Potts, Troon's Tiburon Naples

Private Club Radio - 10 April 2017
Ricky Potts, Director of Marketing & Communications for Troon’s Tiburon Naples joins us to discuss social media and digital marketing. You’ll learn how to monitor your club’s online reputation and respond to the negative reviews that sometimes surface. We’ll also discover what networks Ricky thinks your cub should be paying attention to and how to use social media as a two way conversation.

In the Open Air

Club & Resort Business - Design & Renovation - 6 April 2017
A new tent pavilion at Salmon Run Golf Course provides more options for guests and additional revenue streams for the brand.

Supreme Court Declines to Halt WOTUS Consideration

CMAA Legislative Report Blog - 4 April 2017
On Monday, April 3, the Supreme Court declined a request by the Trump Administration to delay consideration in the National Association of Manufacturers vs. the Department of Defense. This case is not specific to the merits of the Waters of the US (WOTUS) rule but instead addresses the issue of jurisdiction, specifically which courts should hear challenges to the Clean Water Act. The Trump Administration requested a delay in consideration due to its recent executive order to the Environmental Protection Agency to proceed with rescinding and/or revising the Waters of the US (WOTUS) rule through the regulatory process.

Checklist for a New Manager - Revisited

Club Managers Association of America (CMAA) Blog - 4 April 2017
“Checklist for a New Manager” first appeared in the March-April 1994 issue of Club Management Magazine. It was my first attempt at writing and I was fortunate to have it published. I had no expectation that it would be included in industry resources and that over twenty years later, managers would still be using it as a reference tool in tackling their new responsibilities. Like those one-hit wonders of the ‘70s and ‘80s, I probably should have just quit while I was ahead. While much, if not all, of the original content is still relative, I have been asked over the years to update it for today’s challenges. The meaningful content of the original article is included herein, so if you still have a ragtag copy, you can comfortably dispose of it in favor of this one. Hopefully, this will be better than most sequels.

London's most luxurious new health club is now open - 3 April 2017
One of London’s most exclusive new clubs opened its doors earlier this month, giving Londoners the opportunity to undergo world-class treatments in a serene surrounding. Located in the five-star Lanesborough property, the Lanesborough Club and Spa is a high-end health and fitness haven open solely to hotel guests and club members. Designed by London-based firm 1508, the 18,000-square-foot space includes a spa, restaurant, and fitness facility.

Rolling on the River

Club & Resort Business - Feature Articles - 30 March 2017
By expanding its reach as a preferred destination while aggressively promoting a new membership option, The Shawnee Inn and Golf Resort is blending the best of all worlds.

One Big Happy Business

Club & Resort Business - Industry Commentary - 29 March 2017
Many private clubs now tout how a driving goal behind a recent renovation was to create a more 'resort-like' feel; at the same time, traditional resorts are creating club components for those who want to access and use their facilities and amenities on a more frequent basis.

Plan Strategically, Measure Regularly

Club & Resort Business - Industry Commentary - 28 March 2017
A common theme of dialogue with club executives and personnel throughout the recently completed golf “show season” (PGA Show, Golf Industry Show, and Club Managers Association of America World Conference) centered on the state of the game and the club industry (it’s good) and the ongoing, committed focus on sound management practices for both private and public clubs (the importance of exceptional management practices applies equally, regardless of whether you are serving dues-paying members or guests).

Myth Busters Guide to Hiring in 2017 -Ep. 1

ClubPeople - 27 March 2017
"Is it better to promote employees from within to management or hire new? Watch the first episode of our 5-part webinar series, Myth Busters Guide to Hiring in 2017 and find out if this myth is totally busted... We asked our VP of HR Services at CertiPay, -Alfred Roush Esq. SPHR, SHRM-SCP, to help us expose the truth around hiring best practice in 2017. During each 15 minute episode of this 5-part webinar series, Alfred will debunk the myths around compensation analysis, when to do background checks, and if it is better to promote employees from within to management or hire new.

Michael Crandal, CNG

Private Club Radio - 27 March 2017
Michael Crandal, CNG joins us to discuss food and beverage issues at private clubs. Find out why your club should never be run like a local restaurant and what you should do instead. Michael also discusses some unique programming he’s created at Mission Hills Country Club in Kansas City during his interim management tenure at the club.

Snapshot: The Curtain appeals to guests and members Featured Articles - 23 March 2017
Gansevoort Hotel Group co-founder Michael Achenbaum is launching a new boutique hotel and members-only concept in London designed to appeal to creative entrepreneurs. Members-only clubs have been around for years, often synonymous with dusty libraries in venerable cities, reserved only for the elite alumni of a university or other professional association. Now the trend is exploding across the hotel scene, and hip hoteliers are finding ways to marry the best parts of boutique hotels and members-only clubs to create buzzworthy destinations for all that benefit the bottom line. Enter The Curtain, a hotel and members-only club set to open in London’s Shoreditch neighborhood later this year. Developed by the minds behind New York’s Gansevoort Hotel Group, The Curtain will incorporate best-of food and beverage; local art, music and film collaborators; and luxury amenities into what’s being billed as “a London home for creative entrepreneurs.”

James Reisig, Union Club NY

Private Club Radio - 23 March 2017
Find out the food and beverage trends that are happening this year in our industry. James Reisig is the Director of Dining at the Union Club of the City of New York and the winner of this year’s CMAA Idea Fair. Find out the unique things he and his club are doing to elevate their dining room experience for members.

Forewarned and Forearmed

Club & Resort Business - Course & Grounds - 21 March 2017
It’s tough to outsmart Mother Nature, but superintendents can use a variety of practices to try to best protect their properties from weather-related trauma. Everybody talks about the weather, but nobody does anything about it—or so the saying goes. However, golf course superintendents must do their best to try to stay one step ahead of the whims of Mother Nature. And they don’t have to wait for a catastrophic event to try to control the elements. From summer heat and humidity to winter snow and ice, weather is a constant force in the daily life of a superintendent.


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