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Golf Clubs With the Best Social Media Presence

Private Club Marketing - 25 January 2017
Golfers as a group tend to be rather obsessive about their sport. And can you blame them? Recreational golfers spend their free hours taking in the fresh air, vibrant green landscapes, invigorating exercise, and a couple of drinks with friends at the “nineteenth hole.” Many club members’ happy place is out on the greens, and some smart club administrators are keying into this desire always to stay connected to the feeling of getting in a weekend round. By cultivating a compelling social media presence, these clubs can keep their current and potential members continually engaged with their voice and message via particularly well-run social media channels.

The World's Most Luxurious Airport Lounges

Private Club Marketing - 19 January 2017
For those who have not traveled business-class seat, and long to be in a first-class air experience, it is usually a moment of surprise to see the benefits passengers offered to the pre-boarding privileged. Amenities ranging from hair styling, fine dining, reading in private cabanas, personal assistants, spa treatments and filled champagne flutes are available for first class travelers in business class lounges.

How Golf Courses Snag a Coveted Spot on Golf Digest's Top 100 List

Private Club Marketing - 19 January 2017
Recently the country’s “oldest and most respected course ranking” marked its 51st year in circulation, having just celebrated its golden anniversary in 2016. The big news this year is that the scuffle for the much sought-after number one rank has switched from the famed Augusta National in Georgia, to the also exclusive Pine Valley Golf Club in Southern New Jersey. Pine Valley returns to the top from its erstwhile number two position, although it has occupied top billing before in 2009 and 2015.

Notable African-Americans who have impacted the game of golf

Private Club Marketing - 16 January 2017
In honor of Martin Luther King Jr. Day, GolfWeek put together a look at a few notable African-Americans who have impacted the game of golf:

SOCIAL MEDIA FOR PRIVATE CLUBS

Private Club Marketing - 16 January 2017
Social media for private clubs is the most talked about new marketing channel… and for good reason. Nearly 1 in 5 minutes online are spent on social networks. 3 in 4 minutes on social networking sites are spent on Facebook. Private Club Marketing understands social media messaging and we develop strategies that help clubs leverage the power of Facebook, Twitter, Instagram, blogs, and other members-relevant channels.

Wine Tasting at Newport Beach Country Club

Private Club Marketing - 12 January 2017
The post Wine Tasting at Newport Beach Country Club appeared first on Private Club Marketing.

Tradition Golf Club

Private Club Marketing - 11 January 2017
There is something special at Tradition Golf Club; You experience it at every turn. As you enter the gate, Tradition Trail is lined with towering mature palms; you’re taken by that indefinable sense of place. You’ll find that same feeling in the curve of a proudly manicured green, in the warmth of a gracious welcome, in the sense of all that endures. Perhaps as no other private community in the desert, Tradition Golf Club remains true to the ideals of ultra-exclusivity and understated elegance. The blend of Spanish Revival, Early California and Mediterranean architecture, combined with the experience of pure golf in a historic venue, makes the Club a community unto itself. You’ll find an 18 hole championship course and a nine hole par 3 course. And with a limited roster of 250 members by invitation only, each individual is a highly valued member.

Pasea Hotel & Spa

Private Club Marketing - 11 January 2017
Located just steps from the Huntington Beach beach, at the heart of a vibrant and emerging community, Paséa Hotel & Spa is a modern oasis with an unrivaled sense of clean, coastal style and comfort that guests can experience with the sand between their toes. It is modern style. It is coastal comfort. Laid-back luxury with a deep connection to the Huntington Beach surf culture. With 250 spacious guestrooms and suites, almost all with ocean views, Paséa Hotel & Spa is designed to connect guests with nature and bring the warmth and artistry of the destination to life in a vibrant and energizing way.

Portola Coffee Roasters

Private Club Marketing - 11 January 2017
At Portola Coffee Roasters, our world revolves around the “journey.” And if you ask any of our team or others we work alongside, that journey will be different – yet the same. That is because we, and all those involved in our mission, are driven by the pursuit of perfection. Along the way we forge relationships as we work to bring our coffees from the farm to your cup. So, even though each route is unique, they all lead to the same – an expertly crafted cup with a taste representative of all the hard work involved in its creation.

Mesa Verde Country Club

Private Club Marketing - 11 January 2017
The Mesa Verde Country Club, located in Costa Mesa, Orange County, is recognized as one of the most prestigious private country clubs in the area. It is a member-owned golf and country club. The Club is situated on what was formerly farm land. It now... The post Mesa Verde Country Club appeared first on Private Club Marketing.

Monterey Peninsula Country Club

Private Club Marketing - 11 January 2017
Monterey Peninsula Country Club in Pebble Beach, California is a nationally recognized and highly acclaimed private club. Our Members gather for a golf experience like no other – two top ranked golf courses set on 400 acres of forest, dunes and two and a half miles of coastal landscape. Bound together by their love of golf as well as the diversity in their backgrounds, experiences and interests, our Members value the opportunity to meet new people and develop long-lasting friendships in a setting marked by a most magnificent meeting of land and sea.

Club at Las Campanas

Private Club Marketing - 11 January 2017
The Club at Las Campanas offers an extraordinary setting to enjoy an ideal life in Santa Fe. Recognized as a Platinum Club of America for 2014-2016, the Club’s amenities include two championship Jack Nicklaus Signature Golf Courses; a Fitness, Tennis and Spa facility with seven synthetic clay courts, a well-equipped fitness center and professionally staffed Spa; and one of the finest Equestrian facilities in the Southwest. It is the only exclusive country club of its kind in New Mexico. The Hacienda Clubhouse offers casual and fine dining and is an exceptional venue for the Club’s multifaceted cultural, educational, artistic and musical program offerings. Private club membership is by invitation only. There is no residence requirement to become a member at The Club at Las Campanas.

Cubano Room Private Cigar Lounge

Private Club Marketing - 11 January 2017
Perched along West Coast Highway and Newport Harbor, the Cubano Room is a place where refinement and subtlety are an art form. Aficionados can settle into the intimate setting and marvel over their accomplishments of the day. Where south beach inspiration meets super yacht expectations. Entry is by membership only, and by invitation only.

Balboa Bay Club

Private Club Marketing - 11 January 2017
Balboa Bay Club in Newport Beach has proudly been the Host of the Coast since 1948. For 65 years, this private membership Club has embodied Southern California’s casually elegant lifestyle by providing opulent amenities and services. The Club has attracted luminaries from all walks of life seeking an informal, family-centric atmosphere. Past visitors to the California waterfront Club have included Humphrey Bogart, Robert Wagner, Lauren Bacall, Natalie Wood, John Travolta, Jerry Seinfeld, Jim Carrey, and Russell Simmons. The Club’s harbor-front bar and lounge, Duke’s Place, was even named after John Wayne, who was on the Board of Governors.

A.Lange & Sohne

Private Club Marketing - 11 January 2017
A. Lange & Söhne began as small start-up with 15 apprentices and big ideas: When Dresden watchmaker Ferdinand Adolph Lange established his manufactory in 1845 to build the world’s best watches, he laid the cornerstone of Saxony’s precision watchmaking industry. His precious pocket watches remain highly coveted among collectors all over the world. After a glorious comeback in the 1990s, A. Lange & Söhne soon secured a top-tier position among the world’s finest watch brands.

Golf in the Rain: Here's 10 Tips

Private Club Marketing - 9 January 2017
Playing golf in the rain creates a number of challenges. A golf course changes significantly in the rain. You need to adjust your game accordingly. When you plan to play in the rain, be prepared to play in it. Pack all the equipment you’ll need to handle the wetness:
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Best Practices for Private Club Membership and Marketing

Private Club Marketing - 7 January 2017
If you Google 'best practices' for practically any form of private club marketing or membership campaign-print, e-mail, or social media-the word 'relevance' is sure to come up. Simply put, your messages need to resonate with your audiences. Sounds obvious enough, but how do you do... The post Best Practices for Private Club Membership and Marketing appeared first on Private Club Marketing.

Content Marketing for Private Clubs

Private Club Marketing - 7 January 2017
Creating compelling content that engages and entertains consumers has stayed a top priority for businesses for years. That’s why every business, including private clubs, must treat their brand like a media firm and develop interesting content that keeps consumers engaged. But with tastes and trends constantly changing, it can be difficult to determine the definition of content. This is a key question for clubs and hotels, which use valuable time and resources to create the kinds of content that can retain current customers and reach prospective guests. Hospitalitynet.org shared why hotel brands should create content that captures consumers’ attention; we’ve edited to be club specific

History of the Macy's Day Parade

Private Club Marketing - 24 November 2016
How can a business become an inextricable part of the traditional American family's conception of the holidays? Ask Mr. Macy. Parade Beginnings The first ever Macys Parade took place in 1924, on Christmas Day, and was initially intended to draw attention to the original

Interview with Troon Enterprises' Ricky Potts

Private Club Marketing - 31 October 2016
We at Private Club Marketing had the opportunity to have a discussion with Ricky Potts, a content specialist, golfer, craft beer and EDM enthusiast. As Troon Enterprises’ digital communications manager, he imparts valuable insight into how the two worlds of social media and club lifestyle intersect:

Interview with The Vintage Club's, David Woods, PGA on Member Relations

Private Club Marketing - 5 October 2016
David Woods has been a member of the PGA of America since 1999, and he is a former member of the Canadian PGA. He has been the Director of Golf at The Vintage Club for the past eight years, and before his current position, he was the Director of Golf at Indian Ridge Country Club in Palm Desert, CA. He was named “Merchandiser of the Year” by the Desert Chapter PGA in 2004 and 2011, as well as “Teacher of the Year” in 2005-06. He is the former coach of Masters champion, Mike Weir. In 2014 he was named to Palm Springs Life Magazine’s list of “Top 40 under 40” influencers in the Coachella Valley.

Class Meets Superyachts at the Monaco Yacht Show 2016

Private Club Marketing - 20 September 2016
The Monaco Yacht Show is an unmatched insight into the world of luxury; with 125 superyachts berthed in Port Hercules, a brand-new Car Deck showcasing some of the finest supercars on the market and an asset of exclusive lifestyle exhibitors. With so much on offer, we’ve compiled a rough guide to help you navigate through the luxury lifestyle showcase of the Monaco Yacht Show (September 28th – October 1st, 2016).

10 Movies Every Prep Should Reverence

Private Club Marketing - 17 September 2016
Whenever you’re at the country club, drop one of these movie lines, and you will surely get a thumbs up. And if you haven’t seen these entire movies grab your popcorn because it is a preppy offence. So sit back and begin watching.

The Ultimate Preppy College Books

Private Club Marketing - 15 September 2016
Our eight most cherished novels set in the hallowed halls of the world’s preppiest universities. THIS SIDE OF PARADISE F. SCOTT FITZGERALD: PRINCETON In the novel that shot Fitzgerald to the limelight, he fictionalises his Princeton youth with the social-climbing misadventures of Amory Blaine, a greedy undergraduate who strongly desires to live in the fast lane. Come for the novel’s august reputation, but stay for the prose—this is Fitzgerald at his lyrical best. (Dover Publications, $4.50)

Newport Beach Country Club

Private Club Marketing - 15 September 2016
In classic Newport Beach fashion, our new Clubhouse looks as inviting as it lives. Perched above the famed Pacific Coast Highway and spanning nearly 65,000 square feet, this two-story centerpiece makes an iconic architectural statement on coastal California’s beloved Craftsman design. Residential style meets resort sophistication in a soaring wood-and-glass gathering place befitting its coveted Newport Center locale.

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