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  • Countdown to Opportunity: The Club & Hotel Controllers Conference 2018

    Written By: Laura Resco, official event guest blogger for the HFTP Club and Hotel Controllers Conference 2018 - One of the most important jobs of a graduate student is to produce original research that furthers the existing knowledge within an industry.

  • Primary Club Metrics

    Survey results identify which metrics are most often used to determine performance. By Agnes DeFranco, Ed.D., CHAE; Tanya Venegas, MBA, MHM, CHIA; and Amanda Belarmino

  • Controllers, Drive Your Professional Development: Attend CHCC 2018

    Club and hotel controllers: Do not miss the opportunity to get behind the wheel and take control of your own professional development. The Club and Hotel Controllers Conference (CHCC) — co-located with the world’s largest hospitality technology show HITEC® Houston at the George R.

  • Job Description Template: Club Accounting Positions

    The HFTP Americas Research Center has developed example job descriptions for club accounting positions. The process involved reviewing sample job descriptions, and compiling the information into standardized job descriptions.

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The One Gym Business Startup Thing You Need To Succeed

Gym Insight Blog·19 July 2018
As an enthusiastic new gym owner, you’ve probably already found a place in the market with enough potential customers to build a business. Once you commit to your particular niche in the fitness business, there’s one thing you’ll need. It’s the information about customers and sales that will take you from the initial idea to a sustainable and profitable asset.
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What Are The Hot Trends In Fitness for Summer 2018

Gym Insight Blog·10 July 2018
One thing is sure about the summer of 2018; fitness businesses aren’t going to disappear anytime soon. While it’s technically possible to do all of your workouts from home, that is not the choice that people are making this year.
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How To Quit Worrying And Learn To Love Data Security

Gym Insight Blog· 2 July 2018
Now might be a good time to look at Data Security and what gym businesses need to keep in mind. For example, if you take electronic payments, you have to follow the rules of the Card Payment Industry. Your business needs data about your membership, and that comes with risks.
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Make Networking Part Of Your Fitness Club Value Proposition

Gym Insight Blog·25 May 2018
Fitness is a people-business; it’s about networking to make connections, whether it’s between mind and muscles, you and the best vendors, or members using your club to connect in their careers. It’s a business model that’s about helping others find success and good health.
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3 Alternate Revenue Streams To Boost Your Fitness Business

Gym Insight Blog·15 May 2018
Developing alternate revenue streams for your new fitness club is the next stage for any ambitious gym business venture. If you hope to grow your business beyond the basics of club memberships, it is vital to have additional sources of income to achieve long-term success.
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Add A Sports Nutrition Certification to Your Continuing Education

Gym Insight Blog· 2 April 2018
If your career is in fitness, you know that continuing education is a never-ending process. Promoting dietary habits and nutrition that improve health and deliver higher performance levels has to be one of the most important things you can offer your clients. If you don’t have it already, getting certified in sports nutrition is an add-on skill that will make the most difference in the performance and lives of your membership.
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Measure Your Fitness Business Potential With Total Addressable Market

Gym Insight Blog·19 March 2018
I have spent a lot of time talking about marketing on the Gym Insight Blog. As part of that effort, I’d like to mention a metric that can give you the big picture. It can be a real insight into the potential scope for expanding your gym or small fitness studio. The metric in question is the Total Addressable Market (TAM), which is the number of people who qualify as customers within reach of your business. This number indicates how much your fitness enterprise could earn if it did earn everything there is to earn, as it were.
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Tracking You Gym Business Alternate Revenue Streams

Gym Insight Blog·15 February 2018
Given monthly members, good retention, profitable premium products, and alternative revenue streams, how do you keep track of it all? The alternative revenue streams are those oddball types of income that can get lost in the mix if you don’t have an adequate system for recording revenue and membership status.
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Creating The Best Client Programming Experience For Your Membership

Gym Insight Blog·29 January 2018
Client programming is all about personalizing the experience and service you provide. Members want guidance for fitness and an enjoyable, rewarding experience that gets them there. You can adopt a client programming system or invent one of your own. Either way, this is a vital dimension that will help to establish your position as a force in the fitness industry.
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3 Secrets To Starting Your Own Fitness Business In 2018

Gym Insight Blog· 5 January 2018
Starting your own fitness business has never been easier. That statement, of course, assumes you have the charisma and certifications to run your own shop. Or you have access to a high six-figure sum of capital to invest. I’m mostly talking to the former fitness employees, the gym professionals ready to strike out on their own. I’ve met many outstanding trainers that could manage the journey if they had to do it. If you fit that description and you’ve committed to bootstrapping your way into fitness club ownership, keep the following three things in mind.
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Mastering The Subscriptions Model And Avoiding The Obvious Mistakes

Gym Insight Blog· 2 January 2018
A whole new class of businesses has discovered the subscription business model. Many internet-based startups realize that monthly memberships suit them better than selling one-time up-front payment for products and services. The business model for fitness has long been club subscription memberships along with add-on features and in gym purchases. Changes in technologies and consumer preferences have helped to make automated payments over time more appealing.
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3 Special Population Fitness Categories To Boost Your Gym

Gym Insight Blog·25 November 2017
As we’ve discussed here on the Gym Insight Blog several times before, special populations provide a path to an alternative business model that could take you to another level of success. Have you considered working with Special Populations to differentiate your gym business? Specializing your fitness club offerings is part of finding the niche that is the best fit for your business goals. Working with one or more category of special populations is a way to achieve that objective.
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9 Alternative Revenue Streams To Boost Your Gym Business Returns

Gym Insight Blog·15 November 2017
Alternative Revenue Streams For The Good Of The Team Monthly memberships revenue is the engine that puts you in business and keeps you going. However, that doesn't mean you can't do better and deliver more value to your clients by adding alternate revenue streams to your income. In fact, finding the premium products and services
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Is Client Programming Part Of Your Fitness Value Proposition?

Gym Insight Blog· 8 November 2017
The point of client programming is to add value to the lives and fitness of your members. There’s a lot of talk about specialty programs that appeal to hyper-motivated gym aficionados. We all know those shining stars of fitness, those super-fit fanatics who continuously push the limits to find new fitness experiences.
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7 Low Cost Gym Businesses For Fitness Entrepreneurs

Gym Insight Blog·25 October 2017
Do you want to become an entrepreneur in fitness and operate a small gym business? If you build a full-service fitness club from scratch, you’re looking at an investment the size of a house.
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7 Different Fitness Club Regimens To Attract New Memberships

Gym Insight Blog·11 October 2017
Every once in a while I like to put out a few ideas for owners on the Gym Insight Blog. This time I have a few points about how to raise the profile and profitability of your small gym business. When you’ve scrambled to launch and run your business, you deserve to get the most fruit in return for your many labors. You probably started out with too few resources, ate your own dog food as they say, and slept in the back office once or twice. Why not seek out opportunities to multiply your returns with a little more efforts and lots of creativity?
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Management Information Reveal Your Membership By The Numbers

Gym Insight Blog·25 September 2017
Whether you are a new club owner, a professional trainer, or a veteran of fitness club management you can always benefit by extracting more information from the data that you generate in your gym business operations. With every transaction or response received from prospects or members, you create data. This might come in through your payment system, setting up a new account in your membership management system or getting a response from an email blast that you send out to a list.
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Gym Member Personas: Who Are These Idealized People?

Gym Insight Blog· 9 September 2017
Are there gym member personas that describe the typical groups of members of your fitness center? In marketing, a persona is a profile of the ideal customer for your products or services. You create them as character sketches of the consumers or businesses most likely to benefit from your fitness center. Well-researched customer personas will also help you grow your membership and profit margin by describing the patrons who are right for your business goals. Professional marketers who specialize in inbound marketing strategy use as many personas as required to define the buyers for their products and services.
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Technology Is The Key To Fitness Industry Success

Gym Insight Blog·17 August 2017
It’s not about having the most technology, but rather the right equipment that is going to help you run your small gym business most efficiently. By running your club resourcefully, you’ll get into profit sooner and make the quality of your offerings better. Technology is evolving so rapidly now that you can check in every six months and find new solutions for just about everything. The hazard of occasional check-ins is that you might have missed something in the months in between. The right technology for small gym businesses is that which disappears into the background, allowing you to focus entirely on the tasks of creating the right experiences to amaze and engage your membership.
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Keep Your Fitness Center Clean And Make Safety The Priority

Gym Insight Blog·11 August 2017
There is a certain romance to the idea of a hardcore backstreet gym where you find the driven athletes and bodybuilders. One that’s as run down on the inside as it is on the outside. You can imagine the grisly old owner-slash-coach taking payments in cash and keeping accounts in his head. Only Hollywood writers and Elmore Leonard could get away with this idea of a seedy and decrepit shed. The reality is that the club industry is hyper-competitive and if you want to attract the type of consumers who are committed to fitness, you will have to clean up your gym and make all the needed repairs to your fitness club.
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Connect With Your Gym Members By Adding Touchpoints

Gym Insight Blog· 7 August 2017
Across all of the activities that you organize to market your gym business, do you know what the critical touchpoints are in the structure of your membership marketing and management process? Touchpoints are the events and situations that define how you monitor and measure the customer journey that your members experience throughout their customer lifecycles.
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Reduce The Cost Of Gym Membership Sales To The Minimum

Gym Insight Blog· 2 August 2017
Selling more gym memberships is a good thing in principle, but do you know how much it costs you to get that sale? There are two parts of the expense required to generate revenue in any business, the cost of sale and overhead cost. Those costs you can attribute to making each sale and everything else, which you pay to vendors, but which you cannot assign to a particular transaction.
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Branding Your Gym With A Theme And Team Uniforms

Gym Insight Blog·20 June 2017
Putting your employees and representatives in sharp uniforms is one of the most fundamental ways to put a professional face on your fitness center operation, studio, or small gym business. There is a whole range of reasons to put your staffers in uniforms, and the key features are the associations that tie it all together.
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What Makes Walk-In Gym Membership Prospects Walk-In?

Gym Insight Blog· 1 June 2017
Someone recently made a very excellent comment on the Gym Insight Blog. The commenter posted that, while walk-ins are great, they don’t just materialize out of thin air, clubs have to work for them.
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Fitness Entrepreneurs Find A Friend In Inefficiency

Gym Insight Blog· 3 May 2017
Here’s some more economics stuff, but it’s golden, so if you’re an aspiring fitness entrepreneur, stick with me here. If there were perfect competition, no one would make a profit. The fact is there are hidden opportunities that arise because the gym industry has quirks that make it possible for an enterprising gym enthusiast-slash-professional to make a splash.

Will Virtual Reality Be Coming To Your Fitness Center Soon?

Gym Insight Blog·14 February 2017
The new technologies of Virtual Reality and Augmented Reality are set to change the fitness industry if the current trend continues. Both VR and AR have threatened to do something interesting for years now. But this time the promise might turn into VR products that consumers can use. Your gym members may soon demand fitness equipment that allows them to connect to digitally rendered worlds and games while they work out.

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