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  • New Global Directors Join the 2018-2019 HFTP Board

    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • HFTP Compensation and Benefits Report: 2018 Data on Hospitality Staffing and Compensation

    The 2018 HFTP Compensation and Benefits Survey was released this summer and made available to HFTP members. This is a biannual report that was developed to provide information on salaries and benefits, and to give an ongoing profile of accounting, finance and technology professionals in the hospitality industry.

  • Members Only: 2018 HFTP Compensation and Benefits Report

    By Tanya Venegas, MBA, MHM, CHIA. Results to the biannual survey conducted by Hospitality Financial and Technology Professionals (HFTP). Information includes data on compensation and benefits trends for finance and technology professionals in the club and lodging industries.

  • Primary Club Metrics

    Survey results identify which metrics are most often used to determine performance. By Agnes DeFranco, Ed.D., CHAE; Tanya Venegas, MBA, MHM, CHIA; and Amanda Belarmino

Boxing Trainers Know How To Build Gyms In Tough Towns

Gym Insight Blog·18 October 2018
Fighting and martial arts account for a large portion of today’s fitness industry. The old school boxing clubs are an inspiration and fine example of what club owners can achieve in tough neighborhoods, with not much more than leadership and space in a backstreet gym on the wrong side of the tracks.

Can Client Programming Deliver Corporate Wellness?

Gym Insight Blog· 7 October 2018
So, what’s the point of implementing a corporate wellness program? Is it about building company culture and togetherness? No, at the highest level, corporate wellness is about having healthier, more productive employees. On the most practical level, it’s more about minimizing costs and workers who get more done with less friction.

Gym Business Leadership To Motivate 5 Key Constituencies

Gym Insight Blog·30 September 2018
In entrepreneurship, business ownership, and in fitness management, leadership is what you bring to the gym as a founder or manager. It is the one factor over which you have the most control and which makes it possible for small startup gym business owners to fight their way into crowded fitness club markets. As I haven’t written much about leadership lately, I think it’s time to share my thoughts on the subject once again.

Fitness Business Decisions Based on Bayesian Priors

Gym Insight Blog·21 September 2018
You may be thinking, “OK, Gym Insight, what are you doing posting about esoteric mathematical concepts like Bayesian Priors?” First of all, it’s 2018 and living in the future demands that we apply futuristic methods. Second, I promise not to start quoting mathematical equations. Finally, there is probably something that any fitness business owner can learn by using a little statistical discipline to their business model.

Happy Fitness Club Members And The Questions They Ask

Gym Insight Blog·15 September 2018
Just because you have happy fitness club members, it doesn’t mean that you’re going to be completely free of issues. Even the most smooth-running gym business is going to have occasional payment disputes. When it comes to questions about customer credit cards and payments, you have to get it right.

Complementary Client Programming For Fitness Club Owners

Gym Insight Blog· 9 September 2018
Categories for client programming must align to sales goals and be complementary to one another. After all, the most fundamental activity in any business is selling. In a people-business like fitness, it’s as true as ever; gym business owners have to do some selling to survive.

Is This Gym Equipment Startup The Future Of Fitness?

Gym Insight Blog·30 August 2018
Gym equipment is evolving rapidly, and we see some highly innovative designs coming down the line. New machines and systems match physical activity and data science to improve the workout experience.
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Abandon Client Retention for A Leaner Business Model

Gym Insight Blog· 3 August 2018
Sometimes it’s when you go against the grain that you do your best work. If you’re in a competitive marketplace, (and let’s face it, in this industry, who isn’t?) you have to fight for every advantage. Your membership retention rate is one of those things that can make an impact in the profitability and survival of your small gym business.
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7 Fitness Industry Hacks for Aspiring Gym Owners

Gym Insight Blog·27 July 2018
There’s not much that a little creative ingenuity can’t overcome. The fitness industry is one where you can get a start with or without vast sums of capital to invest. While it might seem easier to do with truckloads of financial backing, there are plenty of things you can do to get started or at least boost your business to the next level.
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The One Gym Business Startup Thing You Need To Succeed

Gym Insight Blog·19 July 2018
As an enthusiastic new gym owner, you’ve probably already found a place in the market with enough potential customers to build a business. Once you commit to your particular niche in the fitness business, there’s one thing you’ll need. It’s the information about customers and sales that will take you from the initial idea to a sustainable and profitable asset.
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What Are The Hot Trends In Fitness for Summer 2018

Gym Insight Blog·10 July 2018
One thing is sure about the summer of 2018; fitness businesses aren’t going to disappear anytime soon. While it’s technically possible to do all of your workouts from home, that is not the choice that people are making this year.
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How To Quit Worrying And Learn To Love Data Security

Gym Insight Blog· 2 July 2018
Now might be a good time to look at Data Security and what gym businesses need to keep in mind. For example, if you take electronic payments, you have to follow the rules of the Card Payment Industry. Your business needs data about your membership, and that comes with risks.
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Make Networking Part Of Your Fitness Club Value Proposition

Gym Insight Blog·25 May 2018
Fitness is a people-business; it’s about networking to make connections, whether it’s between mind and muscles, you and the best vendors, or members using your club to connect in their careers. It’s a business model that’s about helping others find success and good health.
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3 Alternate Revenue Streams To Boost Your Fitness Business

Gym Insight Blog·15 May 2018
Developing alternate revenue streams for your new fitness club is the next stage for any ambitious gym business venture. If you hope to grow your business beyond the basics of club memberships, it is vital to have additional sources of income to achieve long-term success.
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Add A Sports Nutrition Certification to Your Continuing Education

Gym Insight Blog· 2 April 2018
If your career is in fitness, you know that continuing education is a never-ending process. Promoting dietary habits and nutrition that improve health and deliver higher performance levels has to be one of the most important things you can offer your clients. If you don’t have it already, getting certified in sports nutrition is an add-on skill that will make the most difference in the performance and lives of your membership.
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Measure Your Fitness Business Potential With Total Addressable Market

Gym Insight Blog·19 March 2018
I have spent a lot of time talking about marketing on the Gym Insight Blog. As part of that effort, I’d like to mention a metric that can give you the big picture. It can be a real insight into the potential scope for expanding your gym or small fitness studio. The metric in question is the Total Addressable Market (TAM), which is the number of people who qualify as customers within reach of your business. This number indicates how much your fitness enterprise could earn if it did earn everything there is to earn, as it were.
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Tracking You Gym Business Alternate Revenue Streams

Gym Insight Blog·15 February 2018
Given monthly members, good retention, profitable premium products, and alternative revenue streams, how do you keep track of it all? The alternative revenue streams are those oddball types of income that can get lost in the mix if you don’t have an adequate system for recording revenue and membership status.
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Creating The Best Client Programming Experience For Your Membership

Gym Insight Blog·29 January 2018
Client programming is all about personalizing the experience and service you provide. Members want guidance for fitness and an enjoyable, rewarding experience that gets them there. You can adopt a client programming system or invent one of your own. Either way, this is a vital dimension that will help to establish your position as a force in the fitness industry.
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3 Secrets To Starting Your Own Fitness Business In 2018

Gym Insight Blog· 5 January 2018
Starting your own fitness business has never been easier. That statement, of course, assumes you have the charisma and certifications to run your own shop. Or you have access to a high six-figure sum of capital to invest. I’m mostly talking to the former fitness employees, the gym professionals ready to strike out on their own. I’ve met many outstanding trainers that could manage the journey if they had to do it. If you fit that description and you’ve committed to bootstrapping your way into fitness club ownership, keep the following three things in mind.
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Mastering The Subscriptions Model And Avoiding The Obvious Mistakes

Gym Insight Blog· 2 January 2018
A whole new class of businesses has discovered the subscription business model. Many internet-based startups realize that monthly memberships suit them better than selling one-time up-front payment for products and services. The business model for fitness has long been club subscription memberships along with add-on features and in gym purchases. Changes in technologies and consumer preferences have helped to make automated payments over time more appealing.
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3 Special Population Fitness Categories To Boost Your Gym

Gym Insight Blog·25 November 2017
As we’ve discussed here on the Gym Insight Blog several times before, special populations provide a path to an alternative business model that could take you to another level of success. Have you considered working with Special Populations to differentiate your gym business? Specializing your fitness club offerings is part of finding the niche that is the best fit for your business goals. Working with one or more category of special populations is a way to achieve that objective.
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9 Alternative Revenue Streams To Boost Your Gym Business Returns

Gym Insight Blog·15 November 2017
Alternative Revenue Streams For The Good Of The Team Monthly memberships revenue is the engine that puts you in business and keeps you going. However, that doesn't mean you can't do better and deliver more value to your clients by adding alternate revenue streams to your income. In fact, finding the premium products and services
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Is Client Programming Part Of Your Fitness Value Proposition?

Gym Insight Blog· 8 November 2017
The point of client programming is to add value to the lives and fitness of your members. There’s a lot of talk about specialty programs that appeal to hyper-motivated gym aficionados. We all know those shining stars of fitness, those super-fit fanatics who continuously push the limits to find new fitness experiences.
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7 Low Cost Gym Businesses For Fitness Entrepreneurs

Gym Insight Blog·25 October 2017
Do you want to become an entrepreneur in fitness and operate a small gym business? If you build a full-service fitness club from scratch, you’re looking at an investment the size of a house.
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7 Different Fitness Club Regimens To Attract New Memberships

Gym Insight Blog·11 October 2017
Every once in a while I like to put out a few ideas for owners on the Gym Insight Blog. This time I have a few points about how to raise the profile and profitability of your small gym business. When you’ve scrambled to launch and run your business, you deserve to get the most fruit in return for your many labors. You probably started out with too few resources, ate your own dog food as they say, and slept in the back office once or twice. Why not seek out opportunities to multiply your returns with a little more efforts and lots of creativity?
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Management Information Reveal Your Membership By The Numbers

Gym Insight Blog·25 September 2017
Whether you are a new club owner, a professional trainer, or a veteran of fitness club management you can always benefit by extracting more information from the data that you generate in your gym business operations. With every transaction or response received from prospects or members, you create data. This might come in through your payment system, setting up a new account in your membership management system or getting a response from an email blast that you send out to a list.

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