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  • New Global Directors Join the 2018-2019 HFTP Board

    The HFTP 2018-2019 Global Board of Directors was installed during the association's 2018 Annual Convention and introduces new directors Toni Bau, Carson Booth, CHTP and Mark Fancourt. These extensive director profiles give insight into the distinguished professions and personal goals of HFTP's newest association leaders.

  • Members Only: 2018 HFTP Compensation and Benefits Report

    By Tanya Venegas, MBA, MHM, CHIA. Results to the biannual survey conducted by Hospitality Financial and Technology Professionals (HFTP). Information includes data on compensation and benefits trends for finance and technology professionals in the club and lodging industries.

  • Primary Club Metrics

    Survey results identify which metrics are most often used to determine performance. By Agnes DeFranco, Ed.D., CHAE; Tanya Venegas, MBA, MHM, CHIA; and Amanda Belarmino

  • Job Description Template: Club Accounting Positions

    The HFTP Americas Research Center has developed example job descriptions for club accounting positions. The process involved reviewing sample job descriptions, and compiling the information into standardized job descriptions.

Gym Management Software and Fitness Business Basic Economics

Gym Insight Blog·16 March 2019
Fitness is one of the more efficient industries, in the economic sense. The same is true about gym management software. It’s a good thing in that competition leads to better products and services. On the other hand, it goes in the opposite direction as well.

Personal Branding for Fitness Club Owners And Entrepreneurs

Gym Insight Blog· 6 March 2019
As an independent gym or fitness club owner, have you considered your personal brand? I’m not talking about the fitness club brand of the gym that you founded (or plan to start). What I mean is your public name and reputation as an entrepreneur.

Gym Business Owners Face These Urgent Issues Right Now

Gym Insight Blog· 3 March 2019
I think there is only one way to survive in the fitness industry in the next few years. As a gym business owner, be ready to make changes quickly and often. Be curious about what’s around the corner.

What Is Your Fitness Club Membership Guest Policy?

Gym Insight Blog·16 February 2019
Have you ever heard about black swans? If not it’s because these birds are alien to the Northern Hemisphere. When you think of the graceful birds that inhabit lakes and rivers, you probably think of a magnificent white waterfowl with a long and graceful neck.

Automating Fitness Club Customer Relationships for The Win

Gym Insight Blog·27 January 2019
Organizing your gym members, prospective future members, and members at the edge of retention, is much easier if you have an automated system to manage the process. It’s one thing to have a list of customers and something completely different to have a system that maintains your contacts with them and reminds you of important dates and alerts you to changes.

The Big Picture in Client Acquisition and Client Retention

Gym Insight Blog·28 December 2018
Picture yourself on a treadmill and the faster you walk or run, the more new clients you add to your gym membership base. At the same time clients are dropping out and, to stay in business, you have to keep adding new ones to replace them by running faster.

Time To Reveal Fitness Industry Trend Insights for 2019

Gym Insight Blog·24 December 2018
Can you believe it’s almost 2019 as I write this? In the traditions of the Gym Insight Blog, that means that it’s time to look at the American College of Sports Medicine’s Worldwide Survey of Fitness Trends for 2019 to mark the holiday cheer.

Gamification Will Get You Closer to Your Fitness Club Goals

Gym Insight Blog·25 November 2018
Did you know that there are techniques that help you lead and guide people without them realizing that you’re doing it? You may already be using this method without even realizing it. It’s called gamification, and it helps to nudge humans in the direction you want them to go.

Boxing Trainers Know How To Build Gyms In Tough Towns

Gym Insight Blog·18 October 2018
Fighting and martial arts account for a large portion of today’s fitness industry. The old school boxing clubs are an inspiration and fine example of what club owners can achieve in tough neighborhoods, with not much more than leadership and space in a backstreet gym on the wrong side of the tracks.

Can Client Programming Deliver Corporate Wellness?

Gym Insight Blog· 7 October 2018
So, what’s the point of implementing a corporate wellness program? Is it about building company culture and togetherness? No, at the highest level, corporate wellness is about having healthier, more productive employees. On the most practical level, it’s more about minimizing costs and workers who get more done with less friction.

Gym Business Leadership To Motivate 5 Key Constituencies

Gym Insight Blog·30 September 2018
In entrepreneurship, business ownership, and in fitness management, leadership is what you bring to the gym as a founder or manager. It is the one factor over which you have the most control and which makes it possible for small startup gym business owners to fight their way into crowded fitness club markets. As I haven’t written much about leadership lately, I think it’s time to share my thoughts on the subject once again.

Fitness Business Decisions Based on Bayesian Priors

Gym Insight Blog·21 September 2018
You may be thinking, “OK, Gym Insight, what are you doing posting about esoteric mathematical concepts like Bayesian Priors?” First of all, it’s 2018 and living in the future demands that we apply futuristic methods. Second, I promise not to start quoting mathematical equations. Finally, there is probably something that any fitness business owner can learn by using a little statistical discipline to their business model.

Happy Fitness Club Members And The Questions They Ask

Gym Insight Blog·15 September 2018
Just because you have happy fitness club members, it doesn’t mean that you’re going to be completely free of issues. Even the most smooth-running gym business is going to have occasional payment disputes. When it comes to questions about customer credit cards and payments, you have to get it right.

Complementary Client Programming For Fitness Club Owners

Gym Insight Blog· 9 September 2018
Categories for client programming must align to sales goals and be complementary to one another. After all, the most fundamental activity in any business is selling. In a people-business like fitness, it’s as true as ever; gym business owners have to do some selling to survive.

Is This Gym Equipment Startup The Future Of Fitness?

Gym Insight Blog·30 August 2018
Gym equipment is evolving rapidly, and we see some highly innovative designs coming down the line. New machines and systems match physical activity and data science to improve the workout experience.
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Abandon Client Retention for A Leaner Business Model

Gym Insight Blog· 3 August 2018
Sometimes it’s when you go against the grain that you do your best work. If you’re in a competitive marketplace, (and let’s face it, in this industry, who isn’t?) you have to fight for every advantage. Your membership retention rate is one of those things that can make an impact in the profitability and survival of your small gym business.
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7 Fitness Industry Hacks for Aspiring Gym Owners

Gym Insight Blog·27 July 2018
There’s not much that a little creative ingenuity can’t overcome. The fitness industry is one where you can get a start with or without vast sums of capital to invest. While it might seem easier to do with truckloads of financial backing, there are plenty of things you can do to get started or at least boost your business to the next level.
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The One Gym Business Startup Thing You Need To Succeed

Gym Insight Blog·19 July 2018
As an enthusiastic new gym owner, you’ve probably already found a place in the market with enough potential customers to build a business. Once you commit to your particular niche in the fitness business, there’s one thing you’ll need. It’s the information about customers and sales that will take you from the initial idea to a sustainable and profitable asset.
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What Are The Hot Trends In Fitness for Summer 2018

Gym Insight Blog·10 July 2018
One thing is sure about the summer of 2018; fitness businesses aren’t going to disappear anytime soon. While it’s technically possible to do all of your workouts from home, that is not the choice that people are making this year.
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How To Quit Worrying And Learn To Love Data Security

Gym Insight Blog· 2 July 2018
Now might be a good time to look at Data Security and what gym businesses need to keep in mind. For example, if you take electronic payments, you have to follow the rules of the Card Payment Industry. Your business needs data about your membership, and that comes with risks.
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Make Networking Part Of Your Fitness Club Value Proposition

Gym Insight Blog·25 May 2018
Fitness is a people-business; it’s about networking to make connections, whether it’s between mind and muscles, you and the best vendors, or members using your club to connect in their careers. It’s a business model that’s about helping others find success and good health.
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3 Alternate Revenue Streams To Boost Your Fitness Business

Gym Insight Blog·15 May 2018
Developing alternate revenue streams for your new fitness club is the next stage for any ambitious gym business venture. If you hope to grow your business beyond the basics of club memberships, it is vital to have additional sources of income to achieve long-term success.
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Add A Sports Nutrition Certification to Your Continuing Education

Gym Insight Blog· 2 April 2018
If your career is in fitness, you know that continuing education is a never-ending process. Promoting dietary habits and nutrition that improve health and deliver higher performance levels has to be one of the most important things you can offer your clients. If you don’t have it already, getting certified in sports nutrition is an add-on skill that will make the most difference in the performance and lives of your membership.
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Measure Your Fitness Business Potential With Total Addressable Market

Gym Insight Blog·19 March 2018
I have spent a lot of time talking about marketing on the Gym Insight Blog. As part of that effort, I’d like to mention a metric that can give you the big picture. It can be a real insight into the potential scope for expanding your gym or small fitness studio. The metric in question is the Total Addressable Market (TAM), which is the number of people who qualify as customers within reach of your business. This number indicates how much your fitness enterprise could earn if it did earn everything there is to earn, as it were.
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Tracking You Gym Business Alternate Revenue Streams

Gym Insight Blog·15 February 2018
Given monthly members, good retention, profitable premium products, and alternative revenue streams, how do you keep track of it all? The alternative revenue streams are those oddball types of income that can get lost in the mix if you don’t have an adequate system for recording revenue and membership status.
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Creating The Best Client Programming Experience For Your Membership

Gym Insight Blog·29 January 2018
Client programming is all about personalizing the experience and service you provide. Members want guidance for fitness and an enjoyable, rewarding experience that gets them there. You can adopt a client programming system or invent one of your own. Either way, this is a vital dimension that will help to establish your position as a force in the fitness industry.

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