• Job Description Template: Club Accounting Positions

    The HFTP Americas Research Center has developed example job descriptions for club accounting positions. The process involved reviewing sample job descriptions, and compiling the information into standardized job descriptions.

  • Job Description Template: Club IT Positions

    The HFTP Americas Research Center has developed example job descriptions for club IT positions. The process involved reviewing sample job descriptions, and compiling the information into standardized job descriptions.

  • Members Only: A Room for Robots in Hospitality

    Realistic uses for artificial intelligence are increasing, making way for machine-based assistance in accounting, marketing, customer service and more. This feature details current scenarios where robotics is used in the business environment, such as for accounting tasks.


Private Club Marketing CEO Zack Bates Named to 25 Most Influential People in Luxury Digital to Follow

Private Club Marketing·19 January 2018
Since Verb Brands curated their last installment of the leading luxury influencers in 2015, the world of digital marketing has been revolutionized again. Luxury brands are now starting to catch up with the rest of the industry and deliver incredible, immersive and customer-focused digital experiences. 2017 was been led by some incredible brands and some incredible people behind those brands including Digital Director at Soho House & Co Kris Shaw, Jeremy Langmead the Brand & Content Director at Mr Porter, Tiffany Dowd founder of Luxe Social Media, and Anna Nash Head of Global PR and Communications at Aman Resorts. Here is Verb Brands’ list of the 25 most influential leaders in the current luxury digital world, rounded out by Private Club Marketing’s CEO Zack Bates.

Golf Course Living in Newport Coast

Private Club Marketing·12 December 2017
Golf enthusiasts will find Newport Coast one of the best places to find a home adjacent to world-class Pelican Hill Resort, complete with Tom Fazio golf course and beautiful pacific ocean views. Coined by some as Pebble Beach of Southern California, Newport Coast offers conditions almost... The post Golf Course Living in Newport Coast appeared first on Private Club Marketing.

Play Golf and Tennis to Build Business Relationships

Private Club Marketing·27 November 2017
The famous American business-management consultant Peter Drucker once said, “More business decisions occur over lunch and dinner than at any other time, yet no MBA courses are given on the subject.” This statement is probably as true today as it was decades ago. The advent of social media means that we spend much of our time networking digitally on our smart phones or tablets. But it’s nice to get out of the office once in a while and network in person. As we seek balance in our lives, it’s also important to remain physically fit, and what better way to do this than by playing golf or tennis while networking and having fun while doing it.

Art + Private Clubs Discussion with Kevin Barry Fine Art

Private Club Marketing·16 November 2017
A conversation between leaders about trends on refreshing Art and aesthetics of Private Clubs. Kevin Barry sits down with Zack Bates, CEO, Private Club Marketing to discuss ART + PRIVATE CLUBS.

New Private Clubs Embrace Young Creative Class

Private Club Marketing·15 November 2017
Facilities such as Soho Beach House in Miami and Common House in Charlottesville, Va., offer co-working spaces, screening rooms, rooftop pools, networking opportunities, and other private amenities in cities in which space is a premium. 'We've see a huge jump in the number of the... The post New Private Clubs Embrace Young Creative Class appeared first on Private Club Marketing - 2016 Membership Consulting Firm of the Year.

Posh new Philly club to target city's emerging youthful elite

Private Club Marketing· 9 November 2017
Before the development of the new, posh Fitler Club, when it was known as the Marketplace Design Center, 2400 Market St. was a lightly trafficked building in what remained a fringe neighborhood at the far west of Philadelphia’s central business district. Hospitality financier David Gutstadt now wants to turn part of the building, which will also soon host Aramark Corp.’s new world headquarters, into a center for the social lives of the city’s emerging business, tech and cultural elite.

Bazaar's Favorite Private Members' Clubs in London

Private Club Marketing· 6 November 2017
There are some super secretive and exclusive clubs out there. No, these aren’t Illuminati clubs that require a secret knock for entry. These are highly exclusive private clubs that only accept the most qualified of the qualified. Here is a quick look at the top pick’s of London from Harper’s Bazaar that require far more than an online registration to get in.

BBC Article: Ever Fancied Joining a Private Members' Club?

Private Club Marketing· 2 November 2017
A new breed of fashionable private members clubs are growing in popularity around the world, promising to be more inclusive and diverse than their stuffy older counterparts. Yet while the newer venues like Soho House, Common House and The Hospital Club certainly have far more youthful millennial memberships, you certainly don’t need to have gone to a posh school or university, they still have high joining fees and strict vetting processes.

Top 5 Reasons Autumn (Fall) Golf Is So Great

Private Club Marketing·26 October 2017
With summer somewhat of a distant memory and autumn upon us, there is still lots of great golf to enjoy. So don’t put away the sticks quite yet. It is true that start times might be a little later but crisp cool weather, clear skies and beautiful course conditions all make fall a great time to enjoy an extra round of golf or two.

Platinum Clubs of America announces Preferred Partnership with Private Club Marketing

Private Club Marketing·20 October 2017
Dennis W. Burns, Executive Director at Club Leaders Forum explains, “Our exclusive list of Platinum Clubs are always looking for ways to better communicate with their members, drive referrals and increase value and we are delighted to align ourselves with one of the most respected and innovative Membership and Marketing Consulting firms in the nation.

3 Beautiful Homes Within The Oaks Club

Private Club Marketing·13 October 2017
A home overlooking the fairways is a dream lifestyle for many golf enthusiasts. Around the world from St. Andrews to Augusta, and from Pebble Beach to Palm Beach, discerning golfers can choose from a host of world-class golf properties that range from homes in exclusive golf communities, like The Oaks Club, to grand estates complete with private golf courses, providing an unparalleled sporting and luxury lifestyle experience.

Here's How You Can Help Those Affected by the Napa / Sonoma Fires

Private Club Marketing·10 October 2017
You've seen the horrific images, you have friends and loved ones and favorite haunts up north. And as of Monday morning, Wine Country is in a state of emergency as more than a dozen wildfires are consuming large swaths of Napa, Sonoma, Mendocino, Lake and Yuba counties. It’s a time for thoughts and prayers, yes, but more importantly for action: Here’s how to help the victims of this Bay Area tragedy.

Market Focus: Golf is the Long Game for Affluent Brands

Private Club Marketing·27 September 2017
You may not first think of golfers as those who seek out luxury and quality goods—in fact, if you’re not a golfer yourself, you probably picture them only as retired old men wearing a pair of cheap docker shorts with some old polo shirt from some golf trip they took a lifetime ago. But if that’s your mental image of golfers, you’re missing out on a great market with dollars to spend.

Crow Valley Golf Club Rallies for the Cure

Private Club Marketing·24 August 2017
Today, on August 24, starting at 8:00 AM, the ladies of Crow Valley Golf Club will be joining together to help win the fight against breast cancer. One of our members says, “so many people in the Quad Cities are affected by the disease; it’s a privilege to be a part of the solution.”

Bentley Tees Off With A $100,000 Club

Private Club Marketing· 1 August 2017
Bentley has released their very own set of customized golf clubs. Working with the Japanese company, Seven Dreamers, Bentley promises that these clubs are not all about looks and can go head to head with any other golf clubs in production. There most standard set will cost $3,500 with drivers priced at just under $1,000 dollars, but with the customizations such as Japanese Steel and a leather grip, the cost of a full set is predicted to be in the $100,000 range.

Get to Know A Golf Course Like the Back of Your Hand

Private Club Marketing·31 July 2017
Johnny Miller, who was so accurate he asked his caddies to give him the pin distance in half yards has developed a GPS glove. The Zero Friction Distance Pro is a GPS monitor the size of a matchbox that rests on the back of a... The post Get to Know A Golf Course Like the Back of Your Hand appeared first on Private Club Marketing - 2016 Membership Consulting Firm of the Year.

The Best Hi-Tech Gadgets to Help Your Golf Game

Private Club Marketing·26 July 2017
They come in different shapes and sizes, but they are all designed with one motive in mind, to help bring your game to the next level. This list breaks down the premier hi-tech gadgets that have out performed the competition and will give you the best bang for your buck.

Tee Off On The New Fairwei

Private Club Marketing·24 July 2017
Gray Design Studio has released their new yacht design, Fairwei. Pronounced “Fairway.” This yacht measures 344 feet long and is equipped with a putting green and several other greens to tee off from into the ocean. Created to blend the love of the sea with the love of golf, Fairwei is the first of its kind. Once out at sea golfers can use biodegradable balls and tee off in any direction they please. It has also been reported that floating targets and hi-tech swing analysis are included aboard. Despite the golf aspect of this vessel, Gray Design studios did not compromise the yacht experience at all. The interior is stunning and includes a pool as well as a helicopter pad on the front of the yacht.

Golf Wire's Best Recommended Golf Apps

Private Club Marketing·20 July 2017
There is not a mobile app on the market that can get you to the Master, but there are some that can help shave some numbers off your golf score. Golf Wire has created a list of the best golf apps to help you improve your swing and your ball placement on the fairway. So the next time you’re out on the golf course be sure to have these apps downloaded.

The Best Golf Courses in India

Private Club Marketing·20 July 2017
India was introduced to golf by the British and when India gained its independence golf stayed with them. Golf courses have sprung up all around India and is currently challenging Cricket and Field Hockey as one of the countries past times. So when traveling to India here are some golf courses you don’t want to miss out on playing.

Political Parties and Their Golfing Statistics

Private Club Marketing·20 July 2017
Left or Right, everyone loves golf. The rich history and overall fun of playing the game has created friendships and memories to last a lifetime, despite political views. However, politics still affects how the game is played and how the club houses are run. According to an online survey by Golf Digest, Democrats like to walk the course, wear jeans in the club house, and think private member clubs should have less power when it comes to making decisions. Republicans, on the other hand, prefer to ride in a cart, have a more formal dress code, and believe the private member clubs should be able to do whatever they want. Despite the differences in the play, Democrats and Republicans unanimously agree on one thing. That the Bear was the best.

New $10 Million Dollar Lake Club In Tahoe

Private Club Marketing·19 July 2017
On Lake Tahoe and 20 minutes away from the Ritz Carlton Hotel sits the new Ritz Lake Club. Despite being a little smaller than most satellite lodges, the Lake Club boasts a 17,000 sq ft sauna and spa. The Lake Club offers a $250-day room access pass or can be rented out for a special events package. There is also an hourly scheduled shuttle that runs to and from the main Ritz Carlton hotel. “We’re thrilled to introduce this new lakefront amenity to our resort guests,” said Marian Wilson, director of sales and marketing of the Ritz-Carlton, Lake Tahoe, in a news release. “The Lake Club brings an exciting new element to our resort experience, with unprecedented access to the waterfront and the mountain, showcasing the beautiful marriage of the mountains and the lake.” The Lake Club was designed by Walton Architecture + Engineering, a Tahoe City based firm.

Nike Takes A New Approach To Selling On Instagram

Private Club Marketing·18 July 2017
Social Media Apps have created a significant opportunity to sell directly to a company’s target customers. Twitter, Facebook, and Youtube have developed into an online market place by advertising and marketing teams from every industry. However, one platform has stayed relatively untouched. Instagram. With its user’s affinity for fashion and luxury, it is the perfect social media app for a company to market to their customers. Chanel leads the charge in online followers, but there is still a disconnect between liking a post and buying a product.

Selling Luxury Cars Singapore Style

Private Club Marketing·17 July 2017
The toy company Matchbox has created a new take on selling cars. No longer will customers have to deal with a pesky salesperson. Instead, they can gaze upon a 150-foot vending machine for luxury cars and pick one out. The whole process takes two minutes, and as the customer waits as their new car is brought down from the 15 story structure, they are shown a video on the features of their new car. Although it may only take two minutes to get the car itself, choosing one can be much more challenging as choices range from a Lamborghini Aventador to a rare 1955 Morgan.

The Most Challenging Sand Traps In Golf

Private Club Marketing·14 July 2017
Some like the challenge, others do not. Regardless of your view on sand traps, they are an interesting addition to the game of golf. Some may claim that their local golf course has the most difficult trap of them all, but they are wrong. Dead wrong in fact because there are sand traps out there that make the small bunker on your par three look like a welcoming patch of fairway.


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