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  • Success in the Sunshine State: Highlights from HFTP's 2018 Florida Regional Conference

    The beautiful Sarasota Westin Hotel — with its bright white facade, multitudinous windows and stunning rooftop pool area — made a very picturesque setting for the 2018 HFTP Florida Regional Conference, which took place July 25–27, 2018.

  • Annual Convention 2018: A True HFTP Experience in the Land of the Kentucky Derby

    On the bank of the Ohio River in the east south-central region of the United States looms Kentucky’s largest city, Louisville — home to the famed Kentucky Derby horse race, Kentucky Fried Chicken (KFC) and Louisville Slugger baseball bats.

  • Countdown to Opportunity: The Club & Hotel Controllers Conference 2018

    Written By: Laura Resco, official event guest blogger for the HFTP Club and Hotel Controllers Conference 2018 - One of the most important jobs of a graduate student is to produce original research that furthers the existing knowledge within an industry.

  • Primary Club Metrics

    Survey results identify which metrics are most often used to determine performance. By Agnes DeFranco, Ed.D., CHAE; Tanya Venegas, MBA, MHM, CHIA; and Amanda Belarmino

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5 Takeaways from the Florida Membership Marketing Summit

Private Club Marketing·30 May 2018
For anyone working in membership sales and club marketing, there was no better place to be this May than the Inaugural Florida Membership Marketing Summit.
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The 5 E's: Customer Engagement is a Contact Sport

Private Club Marketing·29 May 2018
Companies that sell 'luxury' like designer handbags, travel and country club memberships tend to make customer service a top priority. These brands target an affluent demographic that expects nothing but the best, especially when they're spending a lot of money on your services and products.
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The Ultimate Guide To THE PLAYERS Championship

Private Club Marketing· 9 May 2018
THE PLAYERS Championship, hosted in Ponte Vedra, Florida at the TPC Sawgrass, is amongst one of the most anticipated golf events of the year. Its prestigious credibility stems from their grand host course, record-breaking winners, and family-friendly vacation location. The golf tournament also features the largest prize fund set at $10.5 million from 2015 to 2017.
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GolfInc Business Names Private Club Marketing Amongst The Best on Social Media

Private Club Marketing· 7 May 2018
Private Club Marketing was recently listed on GolfInc Business as one of the best 10 social media accounts to follow online

#LiveUnderPar: PGA Tour Launches New Advertising Campaign

Private Club Marketing·23 April 2018
For the first time in more than 20 years, the PGA TOUR is launching a new advertising campaign designed to capture and celebrate the energy and spirit of today’s TOUR. Titled “Live Under Par,” the campaign plays on golf’s unique scoring language to portray the relentless pursuit of excellence by TOUR players, both competitively and in how they embrace the values of the game like sportsmanship and respect, as well as the PGA TOUR’s ingrained mission of giving back.

Five Ways Hospitality Technology Can Be a Member/Guest Service Differentiator

Private Club Marketing·10 April 2018
Every private club and hotel’s success starts with friendly guest interactions. Your staff answers the phone enthusiastically and professionally, greets incoming guests with a smile, and maintains an upbeat disposition during their in-person interactions. In the information age, friendly guest interactions must necessarily go beyond face-to-face encounters and follow-up phone calls. It must cross over into your guest’s digital experience.
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You Might Need This... Masters 2018

Private Club Marketing· 5 April 2018
Sometimes you just need a pre-drafted excuse to skip your job, school, family, general obligations to watch what might be the best Masters Tournament ever! Feel free to copy and paste at your leisure.
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Private Club Marketing CEO Zack Bates Named to 25 Most Influential People in Luxury Digital to Follow

Private Club Marketing·19 January 2018
Since Verb Brands curated their last installment of the leading luxury influencers in 2015, the world of digital marketing has been revolutionized again. Luxury brands are now starting to catch up with the rest of the industry and deliver incredible, immersive and customer-focused digital experiences. 2017 was been led by some incredible brands and some incredible people behind those brands including Digital Director at Soho House & Co Kris Shaw, Jeremy Langmead the Brand & Content Director at Mr Porter, Tiffany Dowd founder of Luxe Social Media, and Anna Nash Head of Global PR and Communications at Aman Resorts. Here is Verb Brands’ list of the 25 most influential leaders in the current luxury digital world, rounded out by Private Club Marketing’s CEO Zack Bates.

Golf Course Living in Newport Coast

Private Club Marketing·12 December 2017
Golf enthusiasts will find Newport Coast one of the best places to find a home adjacent to world-class Pelican Hill Resort, complete with Tom Fazio golf course and beautiful pacific ocean views. Coined by some as Pebble Beach of Southern California, Newport Coast offers conditions almost... The post Golf Course Living in Newport Coast appeared first on Private Club Marketing.
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Play Golf and Tennis to Build Business Relationships

Private Club Marketing·27 November 2017
The famous American business-management consultant Peter Drucker once said, “More business decisions occur over lunch and dinner than at any other time, yet no MBA courses are given on the subject.” This statement is probably as true today as it was decades ago. The advent of social media means that we spend much of our time networking digitally on our smart phones or tablets. But it’s nice to get out of the office once in a while and network in person. As we seek balance in our lives, it’s also important to remain physically fit, and what better way to do this than by playing golf or tennis while networking and having fun while doing it.
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Art + Private Clubs Discussion with Kevin Barry Fine Art

Private Club Marketing·16 November 2017
A conversation between leaders about trends on refreshing Art and aesthetics of Private Clubs. Kevin Barry sits down with Zack Bates, CEO, Private Club Marketing to discuss ART + PRIVATE CLUBS.

New Private Clubs Embrace Young Creative Class

Private Club Marketing·15 November 2017
Facilities such as Soho Beach House in Miami and Common House in Charlottesville, Va., offer co-working spaces, screening rooms, rooftop pools, networking opportunities, and other private amenities in cities in which space is a premium. 'We've see a huge jump in the number of the... The post New Private Clubs Embrace Young Creative Class appeared first on Private Club Marketing - 2016 Membership Consulting Firm of the Year.
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Posh new Philly club to target city's emerging youthful elite

Private Club Marketing· 9 November 2017
Before the development of the new, posh Fitler Club, when it was known as the Marketplace Design Center, 2400 Market St. was a lightly trafficked building in what remained a fringe neighborhood at the far west of Philadelphia’s central business district. Hospitality financier David Gutstadt now wants to turn part of the building, which will also soon host Aramark Corp.’s new world headquarters, into a center for the social lives of the city’s emerging business, tech and cultural elite.
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Bazaar's Favorite Private Members' Clubs in London

Private Club Marketing· 6 November 2017
There are some super secretive and exclusive clubs out there. No, these aren’t Illuminati clubs that require a secret knock for entry. These are highly exclusive private clubs that only accept the most qualified of the qualified. Here is a quick look at the top pick’s of London from Harper’s Bazaar that require far more than an online registration to get in.
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BBC Article: Ever Fancied Joining a Private Members' Club?

Private Club Marketing· 2 November 2017
A new breed of fashionable private members clubs are growing in popularity around the world, promising to be more inclusive and diverse than their stuffy older counterparts. Yet while the newer venues like Soho House, Common House and The Hospital Club certainly have far more youthful millennial memberships, you certainly don’t need to have gone to a posh school or university, they still have high joining fees and strict vetting processes.
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Top 5 Reasons Autumn (Fall) Golf Is So Great

Private Club Marketing·26 October 2017
With summer somewhat of a distant memory and autumn upon us, there is still lots of great golf to enjoy. So don’t put away the sticks quite yet. It is true that start times might be a little later but crisp cool weather, clear skies and beautiful course conditions all make fall a great time to enjoy an extra round of golf or two.
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Platinum Clubs of America announces Preferred Partnership with Private Club Marketing

Private Club Marketing·20 October 2017
Dennis W. Burns, Executive Director at Club Leaders Forum explains, “Our exclusive list of Platinum Clubs are always looking for ways to better communicate with their members, drive referrals and increase value and we are delighted to align ourselves with one of the most respected and innovative Membership and Marketing Consulting firms in the nation.

3 Beautiful Homes Within The Oaks Club

Private Club Marketing·13 October 2017
A home overlooking the fairways is a dream lifestyle for many golf enthusiasts. Around the world from St. Andrews to Augusta, and from Pebble Beach to Palm Beach, discerning golfers can choose from a host of world-class golf properties that range from homes in exclusive golf communities, like The Oaks Club, to grand estates complete with private golf courses, providing an unparalleled sporting and luxury lifestyle experience.

Here's How You Can Help Those Affected by the Napa / Sonoma Fires

Private Club Marketing·10 October 2017
You've seen the horrific images, you have friends and loved ones and favorite haunts up north. And as of Monday morning, Wine Country is in a state of emergency as more than a dozen wildfires are consuming large swaths of Napa, Sonoma, Mendocino, Lake and Yuba counties. It’s a time for thoughts and prayers, yes, but more importantly for action: Here’s how to help the victims of this Bay Area tragedy.

Market Focus: Golf is the Long Game for Affluent Brands

Private Club Marketing·27 September 2017
You may not first think of golfers as those who seek out luxury and quality goods—in fact, if you’re not a golfer yourself, you probably picture them only as retired old men wearing a pair of cheap docker shorts with some old polo shirt from some golf trip they took a lifetime ago. But if that’s your mental image of golfers, you’re missing out on a great market with dollars to spend.
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Crow Valley Golf Club Rallies for the Cure

Private Club Marketing·24 August 2017
Today, on August 24, starting at 8:00 AM, the ladies of Crow Valley Golf Club will be joining together to help win the fight against breast cancer. One of our members says, “so many people in the Quad Cities are affected by the disease; it’s a privilege to be a part of the solution.”
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Bentley Tees Off With A $100,000 Club

Private Club Marketing· 1 August 2017
Bentley has released their very own set of customized golf clubs. Working with the Japanese company, Seven Dreamers, Bentley promises that these clubs are not all about looks and can go head to head with any other golf clubs in production. There most standard set will cost $3,500 with drivers priced at just under $1,000 dollars, but with the customizations such as Japanese Steel and a leather grip, the cost of a full set is predicted to be in the $100,000 range.
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Get to Know A Golf Course Like the Back of Your Hand

Private Club Marketing·31 July 2017
Johnny Miller, who was so accurate he asked his caddies to give him the pin distance in half yards has developed a GPS glove. The Zero Friction Distance Pro is a GPS monitor the size of a matchbox that rests on the back of a... The post Get to Know A Golf Course Like the Back of Your Hand appeared first on Private Club Marketing - 2016 Membership Consulting Firm of the Year.
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The Best Hi-Tech Gadgets to Help Your Golf Game

Private Club Marketing·26 July 2017
They come in different shapes and sizes, but they are all designed with one motive in mind, to help bring your game to the next level. This list breaks down the premier hi-tech gadgets that have out performed the competition and will give you the best bang for your buck.
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Tee Off On The New Fairwei

Private Club Marketing·24 July 2017
Gray Design Studio has released their new yacht design, Fairwei. Pronounced “Fairway.” This yacht measures 344 feet long and is equipped with a putting green and several other greens to tee off from into the ocean. Created to blend the love of the sea with the love of golf, Fairwei is the first of its kind. Once out at sea golfers can use biodegradable balls and tee off in any direction they please. It has also been reported that floating targets and hi-tech swing analysis are included aboard. Despite the golf aspect of this vessel, Gray Design studios did not compromise the yacht experience at all. The interior is stunning and includes a pool as well as a helicopter pad on the front of the yacht.

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