Lytics announces customer journey integration with Salesforce Marketing Cloud
Lytics announces customer journey integration with Salesforce Marketing Cloud

clickz.com · 31 Oct

CDP provider Lytics announced an integration with Salesforce Marketing Cloud that will get marketers a step closer to a single view of customer journ

Conversational marketing, data hygiene, and marketing to B2B marketers: Q&A with Pardot VP of Marketing Nate Skinner
Conversational marketing, data hygiene, and marketing to B2B marketers: Q&A with Pardot VP of Marketing Nate Skinner

clickz.com · 29 Jul

Nate Skinner, VP of Marketing at Salesforce's Pardot, shares with ClickZ his perspective on what's happening in the world of B2B marketing.

The personalized CRM: Why current tools aren't giving sales reps the insight they need, and how an improved CRM changes the game
The personalized CRM: Why current tools aren't giving sales reps the insight they need, and how an improved CRM changes the game

clickz.com · 19 Jul

Traditional CRMs haven't kept pace with the changing buying process. A look into how current tools are failing, and how a more personalized CRM impro