Fitness was a $17 billion a year industry in 2014, and it continues to grow every year. Your small gym business has every opportunity to make selling a central skill that will drive your business forward. What’s more, all of your employees are counting on you to pull through.
So, who in your gym is responsible for selling new memberships? The answer has to be all of you! You need your team to understand that their jobs depend on their ability to bring in new members and turn curious window shoppers into loyal customers. So, getting the team together for sales training and discussions is critical to getting everyone aligned and focused on capturing sales, whether it is new memberships, classes and development sessions, or add-on sales for extra income.