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Help Out Your Short Game in a Big Way

Private Club Marketing - 7 July 2017
Michael Croley says the PXG’s New 0311T Milled Wedges need to find a place in your bag this summer. PXG has specialized their design so that the wedge grooves are now at the maximum volume allowed by the USGA. They are incredibly forgiving, enabling you to attack the ball and put an enormous amount of backspin on each hit. They come in four different designs for different turf conditions and have the coolest names since Big Bertha.

Social Clubs Thrive by Meeting Younger Demographic

Private Club Marketing - 29 June 2017
Social Clubs are on the rise. With the new world of social media, Social Clubs might seem an outdated form of interaction but they’re not. They have managed to blend and adapt with the changing media outlets and set themselves up to be in the forefront of social media and business strategy. Not to long ago bringing a laptop of computer into a social club lounge would be frowned upon, but today it’s welcomed. Social Clubs have always been a place where clients and potential business partners meet and discuss future deals and now with added technology they are thriving.
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5 Private Member Clubs Worth Joining 2017

Private Club Marketing - 28 June 2017
Welcome to the new millennium of private membership clubs. They have since shed their dark wood floors of the past and refurbished themselves to encompass the new era of luxury and technology. Networking has changed from a tedious task to a favored past time in the sleek bars and lounge areas of these membership clubs. The following is a comprehensive list of the best private membership clubs that you should definitely consider joining.

5 Best Private Member Clubs Worth Joining 2017

Private Club Marketing - 28 June 2017
Welcome to the new millennium of private membership clubs. They have since shed their dark wood floors of the past and refurbished themselves to encompass the new era of luxury and technology. Networking has changed from a tedious task to a favored past time in the sleek bars and lounge areas of these membership clubs. The following is a comprehensive list of the best private membership clubs that you should definitely consider joining.
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How to Use Instagram Stories to Increase Visibility of your Club

Private Club Marketing - 11 June 2017
Instagram Stories, a new feature that lets users post a series of photos and videos that play as a slideshow and disappear after 24 hours, has revolutionized online marketing for all brands—private clubs included. Zack Bates, CEO at Private Club Marketing, walks membership and marketing directors through the 10 steps of establishing an effective Instagram Stories strategy that keeps them relevant, gets them noticed, and earns them engaged members.
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5 Steps to Start Marketing Your Summer Pipeline

Private Club Marketing - 25 April 2017
I had two membership director conversations already this week reminding them to ensure they are focused on building their summer membership and marketing pipeline. In one case, the club was excited about the event they just completed and the opportunities they found, yet they had no events scheduled for May or June!
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A peek behind the curtain of Richmond's private clubs and their dining halls

Private Club Marketing - 19 April 2017
It’s all so cloak and dagger, still. While representatives of Richmond’s private clubs were extremely polite when asked about their organizations’ elaborate dining programs, they still wanted to keep an air of secrecy — a novelty in today’s share-all age.

Inside the swanky private club where Bill Gates, Eric Schmidt, and Justin Timberlake go to ski

Private Club Marketing - 14 April 2017
Yellowstone Club, a private ski resort and residential community near Big Sky, Montana, was a pioneer in the members-only space. The first private club with its own mountain, its uber-rich members include Bill and Melinda Gates, Google's Eric Schmidt, Justin Timberlake and Jessica Biel, former... The post Inside the swanky private club where Bill Gates, Eric Schmidt, and Justin Timberlake go to ski appeared first on Private Club Marketing - 2016 Membership Consulting Firm of the Year.

Tips for Creating a Successful Private Club Membership Marketing Plan

Private Club Marketing - 11 February 2017
Whether you run a small, single club, a medium sized one, or a large management company, whether your club is newly founded or well-tried, there are certain daily challenges that you, as a club marketer, must inevitably face. These include driving member referrals, satisfying member demands, and achieving business goals. Such business goals should not come into being randomly or just by gut feelings. Rather, your marketing plan should be the basis of your corporate agitation. The process you should follow, in creating your marketing strategy, will be outlined for you in this article.

Top 10: Best NFL Golfers

Private Club Marketing - 1 February 2017
Here's a look at the NFL's top 10 best golfers. What do NFL football players do in the off-season? Surprisingly, many swap their football cleats for golf shoes. And more than a few who have serious game on the gridiron do a pretty good job of bringing it on the golf course as well.

The value of a Super Bowl ticket, in golf terms

Private Club Marketing - 1 February 2017
If you’re really spontaneous, or terrible at planning, and are looking to go to the Super Bowl, the cheapest ticket on Stub Hub is $3,600. And the view does not look great from up there.

7 Creative Golf Marketing Ideas to Make Your Club Stand Out

Private Club Marketing - 30 January 2017
Everywhere we turn lately, we come across tips for how to execute creative golf marketing ideas this year. So we've collected a short list of our favorite tips. Here are seven ideas for giving your marketing efforts a boost: 1. Ask your Members how to... The post 7 Creative Golf Marketing Ideas to Make Your Club Stand Out appeared first on Private Club Marketing - 2016 Membership Consulting Firm of the Year.

Pipeline Marketing: 3 Ways Golf Clubs Can Improve ROI

Private Club Marketing - 30 January 2017
Pipeline Marketing is one of the most commonly reported performance metrics for private golf and country clubs. Here are 3 Ways to Measure your ROI. Resort and Club Member Relations and Marketing Directors point to their pipeline marketing metric with pride because it serves as... The post Pipeline Marketing: 3 Ways Golf Clubs Can Improve ROI appeared first on Private Club Marketing - 2016 Membership Consulting Firm of the Year.

How Golf Clubs can Improve Pipeline Marketing

Private Club Marketing - 30 January 2017
A Marketing sourced pipeline is one of the most commonly reported performance metrics for private golf and country clubs. Resort and Club Member Relations and Marketing Directors point to this metric with pride because it serves as a sign of accountability and proclaims, 'We, as... The post How Golf Clubs can Improve Pipeline Marketing appeared first on Private Club Marketing - 2016 Membership Consulting Firm of the Year.

Golf Clubs With the Best Social Media Presence

Private Club Marketing - 25 January 2017
Golfers as a group tend to be rather obsessive about their sport. And can you blame them? Recreational golfers spend their free hours taking in the fresh air, vibrant green landscapes, invigorating exercise, and a couple of drinks with friends at the “nineteenth hole.” Many club members’ happy place is out on the greens, and some smart club administrators are keying into this desire always to stay connected to the feeling of getting in a weekend round. By cultivating a compelling social media presence, these clubs can keep their current and potential members continually engaged with their voice and message via particularly well-run social media channels.

The World's Most Luxurious Airport Lounges

Private Club Marketing - 19 January 2017
For those who have not traveled business-class seat, and long to be in a first-class air experience, it is usually a moment of surprise to see the benefits passengers offered to the pre-boarding privileged. Amenities ranging from hair styling, fine dining, reading in private cabanas, personal assistants, spa treatments and filled champagne flutes are available for first class travelers in business class lounges.

How Golf Courses Snag a Coveted Spot on Golf Digest's Top 100 List

Private Club Marketing - 19 January 2017
Recently the country’s “oldest and most respected course ranking” marked its 51st year in circulation, having just celebrated its golden anniversary in 2016. The big news this year is that the scuffle for the much sought-after number one rank has switched from the famed Augusta National in Georgia, to the also exclusive Pine Valley Golf Club in Southern New Jersey. Pine Valley returns to the top from its erstwhile number two position, although it has occupied top billing before in 2009 and 2015.

Notable African-Americans who have impacted the game of golf

Private Club Marketing - 16 January 2017
In honor of Martin Luther King Jr. Day, GolfWeek put together a look at a few notable African-Americans who have impacted the game of golf:

SOCIAL MEDIA FOR PRIVATE CLUBS

Private Club Marketing - 16 January 2017
Social media for private clubs is the most talked about new marketing channel… and for good reason. Nearly 1 in 5 minutes online are spent on social networks. 3 in 4 minutes on social networking sites are spent on Facebook. Private Club Marketing understands social media messaging and we develop strategies that help clubs leverage the power of Facebook, Twitter, Instagram, blogs, and other members-relevant channels.

Wine Tasting at Newport Beach Country Club

Private Club Marketing - 12 January 2017
The post Wine Tasting at Newport Beach Country Club appeared first on Private Club Marketing.

Tradition Golf Club

Private Club Marketing - 11 January 2017
There is something special at Tradition Golf Club; You experience it at every turn. As you enter the gate, Tradition Trail is lined with towering mature palms; you’re taken by that indefinable sense of place. You’ll find that same feeling in the curve of a proudly manicured green, in the warmth of a gracious welcome, in the sense of all that endures. Perhaps as no other private community in the desert, Tradition Golf Club remains true to the ideals of ultra-exclusivity and understated elegance. The blend of Spanish Revival, Early California and Mediterranean architecture, combined with the experience of pure golf in a historic venue, makes the Club a community unto itself. You’ll find an 18 hole championship course and a nine hole par 3 course. And with a limited roster of 250 members by invitation only, each individual is a highly valued member.

Pasea Hotel & Spa

Private Club Marketing - 11 January 2017
Located just steps from the Huntington Beach beach, at the heart of a vibrant and emerging community, Paséa Hotel & Spa is a modern oasis with an unrivaled sense of clean, coastal style and comfort that guests can experience with the sand between their toes. It is modern style. It is coastal comfort. Laid-back luxury with a deep connection to the Huntington Beach surf culture. With 250 spacious guestrooms and suites, almost all with ocean views, Paséa Hotel & Spa is designed to connect guests with nature and bring the warmth and artistry of the destination to life in a vibrant and energizing way.

Portola Coffee Roasters

Private Club Marketing - 11 January 2017
At Portola Coffee Roasters, our world revolves around the “journey.” And if you ask any of our team or others we work alongside, that journey will be different – yet the same. That is because we, and all those involved in our mission, are driven by the pursuit of perfection. Along the way we forge relationships as we work to bring our coffees from the farm to your cup. So, even though each route is unique, they all lead to the same – an expertly crafted cup with a taste representative of all the hard work involved in its creation.

Mesa Verde Country Club

Private Club Marketing - 11 January 2017
The Mesa Verde Country Club, located in Costa Mesa, Orange County, is recognized as one of the most prestigious private country clubs in the area. It is a member-owned golf and country club. The Club is situated on what was formerly farm land. It now... The post Mesa Verde Country Club appeared first on Private Club Marketing.

Monterey Peninsula Country Club

Private Club Marketing - 11 January 2017
Monterey Peninsula Country Club in Pebble Beach, California is a nationally recognized and highly acclaimed private club. Our Members gather for a golf experience like no other – two top ranked golf courses set on 400 acres of forest, dunes and two and a half miles of coastal landscape. Bound together by their love of golf as well as the diversity in their backgrounds, experiences and interests, our Members value the opportunity to meet new people and develop long-lasting friendships in a setting marked by a most magnificent meeting of land and sea.

Club at Las Campanas

Private Club Marketing - 11 January 2017
The Club at Las Campanas offers an extraordinary setting to enjoy an ideal life in Santa Fe. Recognized as a Platinum Club of America for 2014-2016, the Club’s amenities include two championship Jack Nicklaus Signature Golf Courses; a Fitness, Tennis and Spa facility with seven synthetic clay courts, a well-equipped fitness center and professionally staffed Spa; and one of the finest Equestrian facilities in the Southwest. It is the only exclusive country club of its kind in New Mexico. The Hacienda Clubhouse offers casual and fine dining and is an exceptional venue for the Club’s multifaceted cultural, educational, artistic and musical program offerings. Private club membership is by invitation only. There is no residence requirement to become a member at The Club at Las Campanas.

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